Web pages are the traditional way to market on the internet. They provide a home where businesses can direct interested prospects, and a platform for selling products, providing information, and contact information. Web pages are, in a sense, the foundation of most internet marketing activities. In most cases, you’ll need a web page.
More importantly for many businesses today, is the problem of keeping your web site up-to-date, search engine friendly, and providing interactive elements in your pages. The web is a little different today than it used to be. Some have characterized this as the difference between Web 1.0 and Web 2.0. If you have a web presence but you haven’t upgraded it from Web 1.0 it is probably time to do it. The good news is that the upgrade will turn your web page from a pain into an easy to use everyday tool.
Another traditional form of web marketing is the “Email Campaign.” Today more than ever it’s important to do this right. With the flood of spam (junk email) that almost everyone deals with you need to make sure you’re using email to win, and not alienate prospects. There are some key ways we can help you figure out how to do that.
Search advertising isn’t new either, but it has been changing a lot in recent years, and as adoption of the internet has grown and continues to grow search advertising is becoming more and more important. However, it can be a very complicated process with a dizzying array of options. We can help you pinpoint your best options and make sure you are using search advertising effectively.
If your product or service is portable the web is provides the opportunity for you to have an incredible storefront. Your web store is open 24/7 and is available wherever there is an internet connection. That means you have a global store that is open 24 hours a day and 7 days a week, and it costs you much less than any traditional employee + location store. E-commerce is an important way to reach new markets with your product or service.
The last couple of years have seen an explosion in web video. Everyone watches YouTube. Some people are already watching not just on their computers but on mobile devices and on their TVs. Today you really need to plan for a video presence on the web. The good news is that there is still room for many different videos, and with a little ingenuity you could create a video that drives traffic to your site and becomes an instant hit.
You hear a lot about Twitter, Facebook, MySpace, YouTube, and Blogs and Blogging these days. There are many interesting things about these new ways of using the web, and about the explosion of new ways to connect and update and keep track of friends and be involved in one another’s lives, but these new mediums are sometimes not completely intuitive, and many users don’t understand the full capabilities of these networks. One of the most powerful capabilities that has barely been realized is the opportunities for businesses to use these regularly visited streams of internet information as a place to distribute news and notices about their business to their clients and prospects. There are a number of reasons why these technologies are here to stay and why they are incredible opportunites for businesses.
WC3 Widgets, Mobile Apps, Desktop Widgets, Web Apps, to a certain what we call these things isn’t even 100% clear yet. What is apparent is that there is a change beginning to take place in the way that web content is made available to different kinds of users. If you could get local weather information on your computer through the internet from a web page or a “Widget” which would you choose? Let’s say the Widget presents all the relevant information in a small form, and is easily accessible on your desktop all the time, or perhaps it shows up on your mobile phone in a form that perfectly fits your display. That presentation is preferable to the web page that has to be found, kept track of, and may or may not look right on your mobile phone. And this is just the tip of the iceberg as Widgets and Apps are developed that blur the lines between “programs” and “the web.” In essence we think that Widgets and Apps are the thin end of the wedge that is going to bring “Cloud Computing” to the everyday experience of end users. Let us help you figure out whether you have a useful and profitable idea for a “Widget” or an “App.”
One of the exciting things about Web 2.0 and the soon coming Web 3.0 is the advent of web applications. When a program runs on the web and stores files on the web that makes it much easier for more than one person to work on a project, since they don’t need to have the file to edit it, they just need access to the file. Blogs, CMS Websites, Wikis, and user experiences of things like forums, Facebook, Google Docs, and many other tools are just the beginning of the benefits that come from the web based model of computing. The shared content model of web applications makes collaboration normative instead of extraordinary. Talk to us about how you could use these technologies to improve your efficiency and begin to learn new and powerful ways to get things done.