Commercial photography is taking photos for businesses to be used in their marketing/advertising activities. One of the most common uses for these images is online. These images can also be used in publications, mail marketing, catalogs, outdoor advertising, and other applications.
Common products for commercial clients are:
- Head shots–solid high-contrast portraits that look great for all of your online profile needs, conference brochures, industry directories, etc.
- Product shots–quality photos of your product whether it’s food, real estate, or widgets
- Stock photos–generic images of objects or situations that communicate meaning and add interest to your marketing materials
- Campaign work–photos that establish/coordinate with a visual style and framework for a broader marketing strategy